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  • The Clarity Challenge – driving the bus (not what you can sell it for at some point)
    • The Clarity Challenge
    • The Proposition: Powerful questions for Financial Clarity
  • What can you really get out of traditional statements?
    • The Action Statement: The Profit-and-Loss Statement
    • Cashflow Statement
    • Balance Sheet
  • Clarity Performance Indicators that revolutionize your decision-making
    • Introduction to a few terms – average, percentage, productivity index
    • What is the key uniform unit of measure?
    • Focus on effective and predictive measurements
  • Growth – It is all about leverage
    • Where to find our leverage? – A meaningful (!) P&L (has to show you a trend of info, columns of results, %, see relationships, total net rev., org into groups 
    • FTE cost & productivity
    • How do you build a meaningful P&L?
    • Key Leverage Points in your P&L – indicators to focus on (see table re: growth) productive sales, gross margin, relationship G&A dollars to gross margin, FTE cost & productivity)
    • Productive Sales
    • Gross Margin
    • The Relationship between your G&A dollars and your gross margin
    • Putting it all together and put it into action – productivity indices
  • Stability – it is all about cash and returns
    • Why is cash the key?
    • What do you need to know about “returns” and “burdens”? – analogy planting and harvesting
    • Cash – the build, the burn rate and cushion
    • Returns – paid off and earned out
    • Putting it all together and into action – indices?
  • Best Practices – integrating growth and stability (sustainable growth)
    • What to expect and ask for from your financial team
    • What to do with what you are getting from your financial team
  • How your life as a CEO/ Business Owner has changed
    • Financial Clarity = Business Decision-making Easology
    • What’s next?

Financial Clarity

By Dr Stephie Althouse / June 24, 2021
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